{"id":856,"date":"2021-12-16T14:57:46","date_gmt":"2021-12-16T14:57:46","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=856"},"modified":"2021-12-16T14:57:46","modified_gmt":"2021-12-16T14:57:46","slug":"ana-this-newsletter-will-bring-you-a-new-client","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/","title":{"rendered":"Ana, this newsletter will bring you a new client!"},"content":{"rendered":"<p style=\"text-align: right\"><em>Source: <\/em><a href=\"https:\/\/www.janefriedman.com\/improve-your-email-newsletter\/\"><em>JaneFriedman<\/em><\/a><\/p>\n<p>Email remains one of the main communication channels, especially in brand categories, and its application is found in almost every industry. Therefore, a newsletter can have a big impact on overall marketing success and organizational growth, and we bring you several ways to empower that growth:<\/p>\n<p><strong>1. Create a personalized call<\/strong><\/p>\n<p>An invitation to subscribe is the first step towards building a newsletter, and it must be specific to what the newsletter offers. By using \u201cSubscribe to my free newsletter\u201d you&#8217;re showing a lack of innovation, which will certainly not attract a lot of subscribers. The subscription invitation should be tailored to the brand\/person\/agency and should not contain words that are often used, such as: &#8220;free&#8221;, &#8220;newsletter&#8221; or &#8220;sign up&#8221;.<\/p>\n<p><strong>2. Conduct testing<\/strong><\/p>\n<p>Create an A \/ B test newsletter by creating two newsletters and changing one piece of content on one. You will send one version of the newsletter to the first 50% of subscribers and another version to the other 50% of subscribers and see which one has better results. For starters, it&#8217;s best to test the newsletter headline first &#8211; to find out exactly what motivates your readers to open an email at all.<\/p>\n<p><strong>3. Include additional value<\/strong><\/p>\n<p>Add the unexpected to the expected by offering readers information you couldn\u2019t get anywhere else. Each time, think about how to add something that should delight readers or make them smile.<\/p>\n<p><strong>4. Use a variety of formats<\/strong><\/p>\n<p>Use a variety of text formats to highlight parts that are important to the message and ensure readers don\u2019t miss good content (or a call to action). Most subscribers will spend about five seconds on the newsletter, so it is important to intrigue them quickly.<\/p>\n<p><strong>5. Ask your readers for their opinion<\/strong><\/p>\n<p>The opinion of the reader is very important. Not only does this provide newsletter quality data, but feedback sometimes opens up new perspectives. This way you will have a better insight into how you design the newsletter, what the content is like and when to send it. This does not mean that every suggestion should be used, but if you are looking for feedback &#8211; be prepared to respond to it.<\/p>\n<p>We&#8217;re waiting for you \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are interested in the title, learn four more ways to improve your newsletter<\/p>\n","protected":false},"author":7,"featured_media":857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ana, this newsletter will bring you a new client! - Dialog Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana, this newsletter will bring you a new client! - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"If you are interested in the title, learn four more ways to improve your newsletter\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T14:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2021\/12\/FORMAT-ZA-COVER-WEB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/\",\"name\":\"Ana, this newsletter will bring you a new client! - Dialog Communications\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2021-12-16T14:57:46+00:00\",\"dateModified\":\"2021-12-16T14:57:46+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\"},\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ana, this newsletter will bring you a new client!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\",\"name\":\"Tea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"caption\":\"Tea\"},\"sameAs\":[\"https:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ana, this newsletter will bring you a new client! - Dialog Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/","og_locale":"en_GB","og_type":"article","og_title":"Ana, this newsletter will bring you a new client! - Dialog Communications","og_description":"If you are interested in the title, learn four more ways to improve your newsletter","og_url":"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/","og_site_name":"Dialog Communications","article_published_time":"2021-12-16T14:57:46+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2021\/12\/FORMAT-ZA-COVER-WEB.png","type":"image\/png"}],"author":"Tea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tea","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/","url":"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/","name":"Ana, this newsletter will bring you a new client! - Dialog Communications","isPartOf":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#website"},"datePublished":"2021-12-16T14:57:46+00:00","dateModified":"2021-12-16T14:57:46+00:00","author":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6"},"breadcrumb":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dialog-komunikacije.hr\/en\/ana-this-newsletter-will-bring-you-a-new-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/dialog-komunikacije.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Ana, this newsletter will bring you a new client!"}]},{"@type":"WebSite","@id":"https:\/\/dialog-komunikacije.hr\/en\/#website","url":"https:\/\/dialog-komunikacije.hr\/en\/","name":"Dialog Communications","description":"Just another Dialog Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6","name":"Tea","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","caption":"Tea"},"sameAs":["https:\/\/dialog-komunikacije.hr"],"url":"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/"}]}},"_links":{"self":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/856"}],"collection":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=856"}],"version-history":[{"count":2,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/856\/revisions"}],"predecessor-version":[{"id":859,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/856\/revisions\/859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}