Don’t be like Doris

This public discussion has raised a number of questions related to influencers marketing, and we decided to look for answers to some of them in our #DialogVoxPopuli survey. The survey conducted in September involved slightly more than a hundred respondents, 90% of whom closely followed the development of the situation.

The job of an influencer (still) isn’t equally valuable

The vast majority (75%) believe that the restaurant benefited more from the whole case, although only a third (33%) agree with the statement that the critics directed at the influencer was justified.

Almost all respondents (97%) agreed that the job of influencers does not only involve the publication of a photo, but as many as 78% of them believe that influencers should talk exclusively about the area in which they are experts.

It is also interesting that just under half of the respondents (43%) do not consider the job of an influencer as valuable as any other profession.

Public opinion

When asked if they think influencers are buying their followers, 72% of respondents disagreed. A slightly smaller number of them (61%) believe that influencers should be and are a role model for young people, but the majority (71%) think that they are a bad role model for now.

Almost all respondents (95%) agreed that the general public still does not understand influencers work, and 66% think that the negative perception of their profession will grow even more in the near future.

However, 79% of respondents believe that they do not have to actively defend themselves against “haters”. An influencer who does well in his field, is confident in himself, his job and knowledge, does not have to bother with negative comments.