One of the most common tasks in the life of a PR person is to write a press release. We bring you simple rules for producing this seemingly simple content.
HEADER, PLACE AND DATE
The header contains information that it is a press release (and, if applicable, the time when it may be published), town and date of publication. The press release is always written on the memorandum of the company or organization behind it.
TITLE
Make an effort when writing the title, make it interesting for the recipient (journalist, editor), and thus the end reader.
WHO, WHAT, WHEN, WHERE AND WHY
When writing the first paragraph make sure you answer these questions: WHAT happened, WHO are the main acts, WHERE and WHEN did something happen and WHY it matters? Try to reduce the rest of the text to a card, maximum of two.
DATA ACCURACY
Make sure that all information and data provided are correct. Never send unverified information to the media and always make sure you have client’s approval.
GRAMMATICAL EXCELLENCE
Every text you send out to the media must be grammatically and orthographically correct. After writing it, send it for proofreading.
CONTACTS
At the end of the text, always provide contacts for more information in case of potential media inquiries.
GOOD MEDIA LIST
Lastly, keep in mind that a good media list is extremely important for the successful placement of a press release. Read more about it here: https://dialog-komunikacije.hr/en/what-is-a-pr-professional-without-a-good-media-list/
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