Significant changes on LinkedIn in 2023

LinkedIn is the social network that is celebrating its twentieth birthday this year and has over 800 million users in more than 200 countries. In Croatia, 19% of the total population is using it. Even during the pandemic, 2020 was extremely ‘fruitful’ for LinkedIn when it recorded a growth of 60%, as companies and individuals found this social network the perfect way to stay connected with the business community.

It is, therefore, not surprising that every year we have improvements to the LinkedIn user experience and we welcomed 2023 with the most changes so far. We selected 15 most interesting and useful of them.

From scheduling posts to the LinkedIn Podcast Network 

For a long time, LinkedIn was the one social network where it was not possible to schedule posts. Although we could do this through applications such as Buffer or Hootsuite, LinkedIn team announced at the very end of last year – now we give you that possibility. A well-established feature on other social networks – and now also available on LinkedIn – is the so-called bell – the option to ‘subscribe’ to someone’s content by pressing the bell on the profile and then receiving each post as a notification and reminder not to miss it.

There are also three changes in the message category – sending direct messages as part of comments and sending video and away messages to the inbox. The first is easy to recognise because there is now a ‘message’ word next to the ‘comments’ below posts, but the ‘latter message’ is the most interesting to us. Something that, by default, was available as a reply to an email while you are on annual vacation, sick leave, or maternity leave is now also available on LinkedIn. Let him know you’re away – LinkedIn automatically responds to queries with that information.

No less significant is the change regarding filling out information on the profile, specifically the part related to work experience. According to the new one, it is possible to highlight a ‘break’ in the CV and write reasons such as stress, pregnancy or raising a child.

Emphasis on video content

It is already well-known that people read less and watch more. The popularity of video content has also reached LinkedIn with several changes. According to the purple circle around the user’s profile photo, recording a profile video can be recognized with several options – that people can follow you if they found your video interesting or contact you via message. In the new analytics, it will be possible to see who watched the video, from which location and which is their professional title. In addition, video events are available via the Clubhouse-like audio platform, which enables users to engage in live conversations and establish closer contact with the person they usually follow and listen to. The list of such events you can find by typing ‘the audio events’ in search engine.

The LinkedIn Podcast Network shows how much LinkedIn is up to date with trends. There are about 12 of them in the program, and you can access them here.

What else can we hope for? 

Although the mentioned changes are already enough of a step forward for LinkedIn, the best is yet to come. LinkedIn is working to enable employer branding through employer advertising. In particular, it plans to allow companies to reach more people through their employees’ posts, which they will boost with their permission. This could humanize the brands, affecting the company’s credibility and help all those struggling with reach and sales.