Faced with the challenges of environmental conservation, we all ask ourselves: What can we do to contribute to positive change? In collaboration with influencers and content creators, we developed a campaign for Ecover that highlights how every small win in daily life—like choosing more sustainable options—can contribute to a healthier planet.
Authentic Stories from Everyday Life
Given the theme, we carefully selected content creators who align with Ecover’s values and can authentically share their sustainable choices and tips on clothing and home care with their audiences. The campaign featured Iva Šutić, an Insta mom and content creator; Ida Prester, singer, TV host, and one of Croatia’s most well-known advocates of vintage and second-hand fashion; and Nina Skočak, journalist, political scientist, and one of Croatia’s most-followed TikTokers. Each of them integrated Ecover into their daily routines in their own unique way, demonstrating how sustainable choices not only help care for their clothes and homes but also protect the environment.
Campaign Highlight: Nina Skočak’s Content
A Thumbs Up for Sustainability
We incorporated Ecover products into everyday moments that resonate with our target audience, showcasing sustainable habits that are easy to adopt. Social media users recognized and responded positively to this approach, resulting in high engagement.
The campaign included 6 Instagram Reels, 2 TikTok videos, and 24 Instagram Stories. Together, these posts generated 71,413 interactions and reached 3.4 million impressions—a success driven not only by paid Instagram promotions but also by strong organic reach, particularly on TikTok.
