With an integrated campaign, we exceeded all expectations
Five years have already passed since the opening of the first BIPA Backstage studio in Croatia! On this occasion, we organized an anniversary campaign. The campaign included an event, influencer engagement and communication with lifestyle media and partners. All of these were united by a key message about a unique beauty concept that successfully combines beauty and having fun.
The concept of the event was a birthday afterwork party to which we invited lifestyle media representatives, influencers and business partners. All of them gathered where it all started in 2018 – in the BIPA Backstage studio in Ilica.
With the well-known host Edina Pršić Babić and four BIPA representatives, the guests learned everything about BIPA Backstage. Make-up artist Marija Janković presented autumn make-up trends with a play of colors and textures on the face of influencer Pamela Badžek. The popular singer Zsa Zsa was responsible for the dancing atmosphere with her excellent vocals. This was emphasized by the anniversary branding.
Besides Pamela Badžek, influencers Ivana Mišković and Andrea Trgovčević Iličić were also involved in the campaign.
The news about the celebration of the fifth birthday of the BIPA Backstage concept resonated loudly on social networks and lifestyle media. The press release resulted in 30 articles. Also, we collected over 100 posts from leading beauty & lifestyle influencers. All key BIPA beauty partners participated in the event.
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