Gen Z in Shopping – Everything You Thought You Knew
Generation Z doesn't buy products, they buy experiences, values, identity, and trust.
Four of our projects have entered big HUOJ Grand PRix finals!
After last year’s success and two Grand Prix, this year we entered the finals of this prestigious professional competition with all four reported projects.
In the category of Grand Prix for Public Relations in the Non-Governmental Sector nominated project is the one for Croatian Association for the Fight against HIV and Viral Hepatitis: Learn, Apply, Share.
Nominated in the category of Grand Prix for the best adaptation of world ads is our adidas project for adidas Croatia: adidas runners Zagreb, and the nomination for digital communication in the big finals of 11. Grand Prix went to our project for Nestle Adriatic d.o.o.:NESCAFE Dolce Gusto on coffee with influencers.
Nominated in the Grand PRIX category for socially responsible business is our project for Beiersdorf Croatia d.o.o: Let Growing Up Be a Child’s Game.
The winner will be announced on March 8, 2018 in Zagreb.
And be always updated with news from Dialog.
Generation Z doesn't buy products, they buy experiences, values, identity, and trust.
The Public Relations and Communications Association (PRCA) has introduced a new definition of public relations, emphasising the role of modern PR professionals as strategic advisors.
Gen Z is already reshaping business culture, and the organizations that fail to adapt to their priorities and communication style are at risk of losing the youngest talents.