GloRiA: Turning Climate Risk Awareness into Action

Climate change and extreme weather events are increasingly affecting everyday life, making timely preparation more important than ever. With this in mind, Allianz Hrvatska introduced GloRiA, a climate risk assessment tool and digital solution that enables citizens to check the risk of floods, storms, hail, wildfires and earthquakes for a specific location, while also providing practical recommendations for prevention.

Our task was to introduce the tool to the Croatian public while connecting it with broader topics of sustainability, climate change and prevention – all of which are an important part of Allianz Hrvatska’s communication focus.

From Climate Risk to Everyday Prevention

Instead of taking a traditional product launch approach, we built the communication around a simple question: how can citizens better prepare for climate-related risks? GloRiA became a tangible example of how information and prevention can help protect homes and property.

The central part of the project was the expert panel “Before It’s Too Late”, held in Zagreb in June.

The discussion brought together different perspectives, with contributions from Allianz Hrvatska CEO Marijana Jakovac, climatologist Prof. Dr. Branko Grisogono, ESG expert Tihana Veljačić and HGSS Executive Director Marko Rakovac. The conversation was moderated by Barbara Kolar. Together, the speakers connected science, sustainability, field experience and the insurance industry.

Bringing Climate Risk to Life Through Expert Dialogue

A key part of the event was a live demonstration of the GloRiA tool. Rather than keeping its functionality limited to a presentation, we showed participants how, in just a few clicks, they could check climate risks for a selected location and receive concrete recommendations for protection.

We specifically invited leading national news and business media, experts from the energy and climate sectors, as well as influencers and content creators who could bring the topic into a more personal and lifestyle-oriented context. This helped take the project beyond the traditional insurance conversation and open up a broader discussion around home, safety and prevention – topics relevant to a much wider audience.

To bring the topic to life beyond the expert and media context, we also connected the project with home design and safety through a collaboration with Mirjana Mikulec and InDizajn. This presented GloRiA from another highly practical perspective: a beautifully designed home is also a home where we want to feel safe. The collaboration included content demonstrating how to use the tool, as well as posts shared directly from the event.

This approach allowed us to adapt one expert topic to different audiences without losing its core message: timely information can be the first step towards better prevention.

Taking the Conversation Beyond the Event

The project resulted in coverage across relevant national, business and specialist media, which covered not only the launch of the GloRiA tool but also broader topics such as weather-related damage, prevention and property protection.

The communication opened up a wider conversation around climate risks, weather-related damage, sustainability, prevention and the role of the insurance industry in adapting to changing circumstances. Media outlets did not simply report the basic news about the tool, but developed the topic through a range of news, business and specialist angles.

Another important outcome was additional media interest in conversations with key Allianz Hrvatska representatives. Following the event, new media opportunities emerged, including an interview with CEO Marijana Jakovac for Poslovni dnevnik.

The project demonstrated how sustainability can be communicated in a concrete and useful way, without relying solely on broad messages about climate change. By connecting expert dialogue, a practical digital solution and the everyday topic of home safety, GloRiA became a starting point for a broader conversation about prevention – and for continuing that conversation through the media and key Allianz Hrvatska representatives.