This spring, NIVEA unveiled its latest beauty surprise – the LUMINOUS630® SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and […]
This spring, NIVEA unveiled its latest beauty surprise – the LUMINOUS630® SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion.
To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and Slovenian markets. The face of the campaign is the young star Miach, whose popularity and energy perfectly align with the spirit of Gen Z.
The Energy of Generation Z
The event was held at the Museum of Contemporary Art in Zagreb, gathering regional influencers, media representatives, and partners. The atmosphere was vibrant – the energy of Generation Z could be felt at every turn, from the artistic installations and personalized cocktails to the performance by the Universe Dance Crew.
A highlight of the evening was a live concert by Miach, the campaign’s face, who brought an extra dose of youthful spirit and excitement.
Results
The campaign generated 47 features in regional media and over 400 social media posts.
The influencer campaign in Croatia and Slovenia reached more than 750,000 impressions.
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This spring, NIVEA unveiled its latest beauty surprise – the LUMINOUS630® SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and […]
We launched the NIVEA Cellular Serums
In a campaign for the Representation of the European Commission in Croatia, we teamed up with popular content creators to show, through relatable real-life scenarios, just how crucial EU regulations are in protecting our digital rights.