The Impact of Pop Culture on Brand Communication
Pop culture as a shared language between audiences and brands.
Launch of BIPA brands
We have presented 14 brands with this campaign
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1 min to read
Written by:
Marko Sitar
BIPA Croatia is expanding it’s product assortment with own brand producs from 14 brands and over 900 beauty, care and household products. On this occasion, we have organized a campaign whose main point was the Spring Brunch held in the attractive Cogito-Urania cafe in the center of Zagreb.
The magic number 100
The event was attended by over a hundred journalists, influencers and partners who enjoyed a beautiful and springfull atmosphere, while the campaign TV spot was exclusively shown on the big screen.
We decorated the space with luxurius and attractive flower arrangements that fit perfectly with the branding and on top which we have communicated the key messages of the campaign, which encouraged more than a hundred posts on social networks.
At the end of the event we distributed a press release that was published by over 30 leading lifestyle media.
