A quick guide to branded content on Instagram

What is the difference between paid partnership, partnership ads and collaboration?

AI in public relations

Is artificial intelligence (AI) going to replace jobs in PR and Digital?

The first autumn Vox Populi reveals a very positive attitude of the business community towards the use of AI in business, with half of the respondents already using AI to create creative concepts. We find out if they feel guilty about it.

The business sector has a key role in the fight against climate change

Awareness of the negative impact of climate change is growing, but individual efforts are not enough to solve the problem. Business sector will for surely first come up with innovations!

Let’s talk about Greenwashing

Join us for a workshop on Greenwashing on November 9th!

Which metrics are used to monitor the success of influencer campaigns?

Growing investments in influencer marketing are followed by increasingly noticeable questions about the profitability of the investment.

Top business skills for communication professionals

In order for marketing teams to be more efficient and achieve better results, it is important that they perfect much more than creativity.

Dialog Vox Populi

Influencer marketing and AI will mark the year 2024

September’s Vox Populi reveals optimism – more investment in public relations, especially influencer marketing and social responsibility.

Strategic planning

Five steps to the campaign of your life

Don’t have money or a good team? In that case, success can only happen by chance of luck. Plan your communication strategically.

#HR10EU

Ten Years Together

In the digital campaign for the Representation of the European Commission in Croatia, we marked 10 years of Croatia’s membership in the EU and showed how the EU has changed our lives for the better.

Everything brand can learn from Taylor Swift

The secret recipe for retaining existance and attracting new fans

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