Why Green Offices Matter

Workplaces around the world are becoming important drivers of positive change.

Three Challenges That Will Shape the Future of Communications Agencies

Structural reform is already underway

SRAM as a Media Phenomenon

With Four Lessons for the Communications Industry

Summer, Remotely: Flexible Work Is Becoming the New Standard

Working from different locations during the summer months is increasingly proving to be a sustainable and effective model – with clear benefits for most respondents.

Why Millennials Still Are the Key Generation in Digital

We grew up with digital, but we never took it for granted. Today, we bring a balance of speed, experience, and context, making us a generation that still matters in the industry.

Politics and Social Media: Are We Voting or Just Scrolling?

Social media is an essential tool in political communication, but results show that presence doesn’t necessarily equal impact.

What is the secret ingredient for a successful pitch?

Agency pitches are becoming more and more complex, and deadlines are getting shorter.

How and Why to Use AI in Marketing Communications

Generative artificial intelligence is becoming increasingly integrated into our work

Went My Own Way And I Made It

What brands and individuals can learn from Charli XCX and the success of Brat

Who’s Really Protecting Our Data?

Internet users are growing increasingly skeptical about the protection of their personal data—yet they continue to stay on digital platforms that track them, often without ever reading the terms of service.

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