The Impact of Pop Culture on Brand Communication
Pop culture as a shared language between audiences and brands.
A big acknowledgement for our very own Marina
Our director, Marina Čulić Fischer, is the recipient of the international PRO PR GLOBE PEOPLE ACHIEVEMENT AWARD, which was presented to her on April 4th in Selce as part of the 22nd International PRO PR Conference.
This prestigious award is given to individuals who have made a significant contribution to the development of the communications profession – through strategic thinking, ethics, creativity, and continuous professional dedication.
Winners are nominated by former laureates and members of leading global professional organizations such as IPRA, ICCO, PRCA, and CIPR.
Marina received this award as recognition of her long-standing commitment to advancing the profession, promoting sustainable and responsible communication, and strengthening the reputation of our field in Croatia and the wider region. We are proud that her work has been recognized on an international level.
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Pop culture as a shared language between audiences and brands.
This spring, NIVEA unveiled its latest beauty surprise – the LUMINOUS630® SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and […]
We launched the NIVEA Cellular Serums