We launched the NIVEA Cellular Serums
Imagine an event that’s not just an educational experience, but also an escape from the everyday – filled with inspiration, connection, and nature. That’s exactly what we achieved with the exclusive NIVEA Layering Event in the magical Logar Valley. By bringing together beauty influencers from Croatia, Serbia, and Slovenia, we introduced a new generation of personalized skincare through the concept of layering with NIVEA Cellular serums.
NIVEA recognized the opportunity to combine its expertise and heritage with innovation, launching serums specifically developed for layering – a method that allows for products to be applied in layers based on the skin’s unique needs. Each NIVEA serum is highly effective on its own, but when combined, they provide deeper, more targeted care and visible results.
In the idyllic surroundings of the Logar Valley, influencers from Croatia, Serbia, and Slovenia enjoyed two days of education, wellness, and relaxation. The event combined all the elements of a successful activation: premium content, a stunning natural backdrop, authentic product experiences, and direct access to top experts – such as Dr. Sara Špičić, who explained the science behind multi-layer serum application in a simple and relatable way.
Influencers shared their personal experiences with this increasingly popular skincare method across their platforms, along with tips and tricks. Their followers recognized the campaign as relevant and helpful. The proof? Over 200 organic posts, more than 700,000 impressions, strong audience engagement, and an even stronger brand position among skincare enthusiasts.
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This spring, NIVEA unveiled its latest beauty surprise – the LUMINOUS630® SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and […]
We launched the NIVEA Cellular Serums
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