Three Ways AI Will Shape Communication in 2026
We explore which AI trends will have the greatest impact on the work of communication professionals in 2026.
At the annual Grand Prix award assigned by the Croatian Association of Public Relations, Dialog Communications agency had the most finalists.
At the annual Grand Prix 2013 award assigned by the Croatian Association of Public Relations, Dialog Communications agency had the most finalists.
Projects included in the finals (by category):
Grand Prix Awards have been awarded six years in a row as recognition of the development and implementation of strategic communications and public relations in companies, government institutions and local governments, self-governments, non-governmental organizations, agencies for communication management and public relations as well as individuals for excellence in professional accomplishments.
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We explore which AI trends will have the greatest impact on the work of communication professionals in 2026.
In 2026, value will lie in content that is personal and distinctive - something AI cannot produce.
How generative AI is reshaping storytelling and why the human factor has never been more important.