We also presented the new NIVEA Luminous630® body care line to the media and influencers.
Small irregularities on our skin, such as stretch marks and pigmentation spots, can often be a problem for us and hinder our self-confidence. With a regional campaign realized in Croatia, Slovenia, and Serbia, we presented a solution to such problems – the new line of NIVEA Luminous630® body care products, while simultaneously reminding the public of the importance of accepting and loving yourself and your body.
At the event held in Kranjčar Gallery, Zagreb, we provided the guests with an interactive experience through a glass labyrinth, designed to evoke good emotions and encourage gratitude and acceptance of one’s appearance, and the exhibition of autoacts by the famous photographer Mara Bratoš also contributed to this. Host, producer, and content creator Antonija Blaće told her own story about loving her body. In Belgrade, with a similar approach, we presented the new NIVEA Luminous630® product line to the media and influencers at the Museum of Illusions.
PR activities in all three markets included a creative press kit which, in addition to products and a card that communicated the key messages of the campaign, also contained a silk robe with the embroidered message “Love the skin you are in”.
With the combination of 26 micro and macro influencers in Croatia and Slovenia, we conveyed the key messages of the campaign to the target group on Instagram and TikTok, achieving 1.8 million impressions.
Through PR activities, we achieved even 286 announcements in the media and on social networks.
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This spring, NIVEA unveiled its latest beauty surprise – the LUMINOUS630® SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and […]
We launched the NIVEA Cellular Serums
In a campaign for the Representation of the European Commission in Croatia, we teamed up with popular content creators to show, through relatable real-life scenarios, just how crucial EU regulations are in protecting our digital rights.