We reminded of the importance of accepting your own body with regional campaign

We also presented the new NIVEA Luminous630® body care line to the media and influencers.

2 min to read
Written by: Štefica Škarika

Small irregularities on our skin, such as stretch marks and pigmentation spots, can often be a problem for us and hinder our self-confidence. With a regional campaign realized in Croatia, Slovenia, and Serbia, we presented a solution to such problems – the new line of NIVEA Luminous630® body care products, while simultaneously reminding the public of the importance of accepting and loving yourself and your body.

 

Love the skin you are in

At the event held in Kranjčar Gallery, Zagreb, we provided the guests with an interactive experience through a glass labyrinth, designed to evoke good emotions and encourage gratitude and acceptance of one’s appearance, and the exhibition of autoacts by the famous photographer Mara Bratoš also contributed to this. Host, producer, and content creator Antonija Blaće told her own story about loving her body. In Belgrade, with a similar approach, we presented the new NIVEA Luminous630® product line to the media and influencers at the Museum of Illusions.

PR activities in all three markets included a creative press kit which, in addition to products and a card that communicated the key messages of the campaign, also contained a silk robe with the embroidered message “Love the skin you are in”.

 

The results

With the combination of 26 micro and macro influencers in Croatia and Slovenia, we conveyed the key messages of the campaign to the target group on Instagram and TikTok, achieving 1.8 million impressions.

Through PR activities, we achieved even 286 announcements in the media and on social networks.

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Highlights

We reminded of the importance of accepting your own body with regional campaign

We also presented the new NIVEA Luminous630® body care line to the media and influencers.

Proven Recipe for Success Leads to Fantastic Results

By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!

Launch of BIPA brands

We have presented 14 brands with this campaign