Gen Z in Shopping – Everything You Thought You Knew
Generation Z doesn't buy products, they buy experiences, values, identity, and trust.
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use.
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. The company is dedicated to making aerial photography and filmmaking equipment and platforms more reliable and easier to use for creators and innovators around the world. On Croatian market, DJI presented model Spark, an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand to capture and share the special moments in your life on the go.

Doogee is the second best selling smartphone brand in Spain, which gained a lot of popularity worldwide because of its high-cost performance and fashionable design and affordable price. The brand awareness was expanded broadly after sponsored Spanish football team Villarreal C.F. Moreover, Doogee successfully started its business operations in Asia and Africa. On Croatian market Doogee presented several smartphone models – MIX, BL and S60.
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Generation Z doesn't buy products, they buy experiences, values, identity, and trust.
The Public Relations and Communications Association (PRCA) has introduced a new definition of public relations, emphasising the role of modern PR professionals as strategic advisors.
Gen Z is already reshaping business culture, and the organizations that fail to adapt to their priorities and communication style are at risk of losing the youngest talents.