For B2B tech buyers, it is important that companies they cooperate with are recognized as desirable employers. Employer brand thus becomes crucial not only for attracting talent, but also for sales.
Find out which companies and organizations have already made some communication errors.
Sustainability has become necessary, as our respondents agreed, who still need to be sufficiently familiar with some terms and actions, and there is still much room for improvement.
A new type of social media activism is emerging in the form of „sinnfluencers“ who are passionately dedicated to a specific purpose in the sustainability domain.
On the occasion of Earth Day, in a fun way with influencers, we increased environmental awareness among their followers and inspired them to contribute to the preservation of the planet with small actions.
The trend started with online stores in China has become one of the best strategies to increase sales and attract new customers, and Western marketplaces are quickly embracing it.
Lemon8 is a new app and content creation platform created by ByteDance, which also owns the globally popular TikTok.
Careful planning, a regional event and the engagement of 30 well-chosen influencers led to the goal.
User-generated content can be an easier way to drive audience engagement, but brands still underutilize it.
It was the festival where we tried to get the answer to the question “will we survive or”.