ChatGPT is a useful tool, but it can not replace human empathy and intuition when making decisions. Read more about the use of artificial intelligence in a public relations agency in the article below.
What is the difference between paid partnership, partnership ads and collaboration?
The first autumn Vox Populi reveals a very positive attitude of the business community towards the use of AI in business, with half of the respondents already using AI to create creative concepts. We find out if they feel guilty about it.
Awareness of the negative impact of climate change is growing, but individual efforts are not enough to solve the problem. Business sector will for surely first come up with innovations!
Join us for a workshop on Greenwashing on November 9th!
Growing investments in influencer marketing are followed by increasingly noticeable questions about the profitability of the investment.
In order for marketing teams to be more efficient and achieve better results, it is important that they perfect much more than creativity.
September’s Vox Populi reveals optimism – more investment in public relations, especially influencer marketing and social responsibility.
Don’t have money or a good team? In that case, success can only happen by chance of luck. Plan your communication strategically.
In the digital campaign for the Representation of the European Commission in Croatia, we marked 10 years of Croatia’s membership in the EU and showed how the EU has changed our lives for the better.