How and Why to Use AI in Marketing Communications

Generative artificial intelligence is becoming increasingly integrated into our work

Went My Own Way And I Made It

What brands and individuals can learn from Charli XCX and the success of Brat

Who’s Really Protecting Our Data?

Internet users are growing increasingly skeptical about the protection of their personal data—yet they continue to stay on digital platforms that track them, often without ever reading the terms of service.

Voice-Over and Sound in Digital Marketing: New Horizons for Brands

In an era of shrinking attention spans and visual oversaturation, sound—especially voice-over—is taking on an increasingly important role in digital marketing.

How to Create a Media List

The secrets of successful PR communication through a well-managed media list

The Psychology of Storytelling: Why Do People Love to Tell and Listen to Stories?

Creating a bond with customers through stories

Marina Čulić Fischer: “25 Years of Dialog Were Marked by Constant Innovation and Progress”

Our very own Marina sat down with the team at Mamager to talk about leading a successful PR agency and reflect on the evolution of the communications industry over her 25-year career. Here’s the full interview.

Do Employers Really Care About Employee Mental Health?

Stress and burnout have become part of the modern workplace routine—making mental health more than just a buzzword. It’s a necessity.

Five Key Trends Shaping Influencer Marketing in 2025

The industry is reaching a projected global market value of $32.55 billion

From Hashtag to the Streets – Do Social Media Mobilize Citizens or Just Spark Online Support?

Is social media a catalyst for change or merely a platform for virtual outrage?

123429