Voice-Over and Sound in Digital Marketing: New Horizons for Brands

In an era of shrinking attention spans and visual oversaturation, sound—especially voice-over—is taking on an increasingly important role in digital marketing.

How to Create a Media List

The secrets of successful PR communication through a well-managed media list

The Psychology of Storytelling: Why Do People Love to Tell and Listen to Stories?

Creating a bond with customers through stories

Marina Čulić Fischer: “25 Years of Dialog Were Marked by Constant Innovation and Progress”

Our very own Marina sat down with the team at Mamager to talk about leading a successful PR agency and reflect on the evolution of the communications industry over her 25-year career. Here’s the full interview.

Do Employers Really Care About Employee Mental Health?

Stress and burnout have become part of the modern workplace routine—making mental health more than just a buzzword. It’s a necessity.

Five Key Trends Shaping Influencer Marketing in 2025

The industry is reaching a projected global market value of $32.55 billion

From Hashtag to the Streets – Do Social Media Mobilize Citizens or Just Spark Online Support?

Is social media a catalyst for change or merely a platform for virtual outrage?

Main challenges in context of ESG communication

Consumer expectations, transparency and corporate culture are on top of the list

Pinkwashing and Momwashing – Manipulation or Genuine Support?

How can we distinguish performative activism from real support?

Master Public Speaking in 10 Key Steps

While some are “born” for public speaking, for others, it can present a significant, yet conquerable, challenge!

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