Main challenges in context of ESG communication
Consumer expectations, transparency and corporate culture are on top of the list
Consumer expectations, transparency and corporate culture are on top of the list
How can we distinguish performative activism from real support?
While some are “born” for public speaking, for others, it can present a significant, yet conquerable, challenge!
How much attention do we pay to holiday campaigns? Are we more attracted to innovative concepts or traditional motifs? We found the answers to these and many other questions by conducting the Vox Populi survey in December.
Where Are the $24 Billion Going?
Podcasts have become a part of everyday life for most of our colleagues — discover their favorite recommendations and find inspiration for your own listening!
The coming year will be defined by artificial intelligence, authenticity, and change management.
B2B influencer marketing is gaining more importance while giving businesses a chance to reach the business community and decision makers through credible experts.
In case of false claims published in the media, a timely demand letter is key to the protection of brands’ and companies’ image.
In the era of the renaissance of the social influence of companies, we are no longer talking only about environmental protection and responsibility towards the planet, but also about people. How to distinguish sincere intentions from beautiful stories?