What Awaits Us in the Communications Business in 2025?
The coming year will be defined by artificial intelligence, authenticity, and change management.
Welcome to the communication ring in which we live, where generations face each other in the battle for the title of communication champion!
In one corner we have the Boomers with their phones with big buttons and shopping lists, and on the other side there is generation Alpha, whose children know how to use a tablet before they can speak. Which world do you belong to? Do you feel like an alien in your own home among your children? For some, this is a reason to be upset, but this colorful world of the communication gap is full funny situations to be enjoyed!
Try to imagine a ring in which a verbal clash of generations starts, who would win?
Boomers were born at a time when technology was a phone number written on a paper. They are the second largest generation (after Generation Y), and they grew up in a period of economic stability and a higher standard of living. They prefer to communicate over a cup of coffee and a long conversation face to face. They can spend hours and hours talking on a phone and email is about the most advanced communication tool they use with pride.
Boomers like:
Boomers dislike:
Gen X are masters of adaptation – they remember the time before the internet, but they embraced it when it arrived. They easily balance between old and new, letters and emails, between phone calls and WhatsApp messages. Economic instability and major changes, both socially and politically, are characteristic of the growing up period of the representatives of this generation.
Gen X likes:
Gen X dislikes:
Millennials (English: High-tech generation) grew up with the Internet, SMS and the first generation of smartphones. Their world is digital, and communication is fast and colorful. Formality is not so important to them, it is much more important that communication is fun and creative.
Millennials like:
Millennials dislike:
Gen Z does not know a world without the Internet. They grew up in a time when technology had already taken over the world. We call them the “silent generation”, the “iGeneration”. Their language is digital, and platforms like TikTok is their first choice for communication. Speed, authenticity and visual content are their rules of living.
Gen Z likes:
Gen Z dislikes:
Alphas, the youngest generation, grew up in a 100% digital world where smart devices are part of their everyday life. They communicate through tools like Snapchat that older generations may never even understand.
Alphas like:
Alphas dislike:
Conflicts between generations actually come down to different styles and life preferences. We grew up in different worlds which dictated different rules. But the beauty is in that diversity, which offers us many opportunities to learn from each other. Boomers can learn how to use social media, while Alphas can learn why it’s nice to have a cup of coffee with a friend and chat live. At the end of the day, communication isn’t just about how, it’s about why we communicate – and that’s something all generations have in common. We don’t have to try to match our different communication styles, but we do have to try to understand each other.
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