Gen Z in Shopping – Everything You Thought You Knew
Generation Z doesn't buy products, they buy experiences, values, identity, and trust.
We won the Grand PRix!
We were awarded for the campaign Decade of Great Stories
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1 min to read
Written by:
Dialog Komunikacije
From the recently held Croatian Public Relations Association’s award ceremony, we went home with a bronze in the Grand PRix category for public relations of state and public bodies, and regional and local public institutions, for the campaign we had on the occasion of the tenth anniversary of Croatian membership in the European Union.
This is our fifth Grand PRix, which was won for the first time for our long-standing client, the Representation of the European commission in Croatia. So far, we have won awards for clients Adidas and Beiersdorf, as well as for our own project DIABLOG, the first Croatian conference on bloggers and influencers, which we started in 2016.
This year, the competition was extremely strong: out of 70 submitted works, 46 entered the finals, and 23 won awards. Eight projects were registered in the category in which we were awarded, and two entered the finals. You can read the case study of the decade of big stories project here: Ten years together and watch it here: Decade of Great Stories.
Congratulations to all finalists and winners, and see you next year!
