On the occasion of Earth Day, in a fun way with influencers, we increased environmental awareness among their followers and inspired them to contribute to the preservation of the planet with small actions.
Careful planning, a regional event and the engagement of 30 well-chosen influencers led to the goal.
We invited all connoisseurs of European interesting facts and fans of quizzes to apply for participation in the #EuPopUp quizzes and test their knowledge about the EU!
By relying on three channels – media and Instagram and TikTok through cooperation with influencers, we presented the new NIVEA Cellular 3 in 1 concealer for the care of the eye area.
We have achieved ambitious goals with a classic PR campaign through careful planning and various press release content.
We have joined the clean world revolution by presenting a brand of sustainable cleaning products through an integrated campaign.
We presented the new NIVEA Cellular Expert Lift product line to the media and influencers with a retro 80’s event concept.
We spent the last days of summer filming #EUtalks – a kind of walk&talk show in which we talked about current topics and policies that European Commission deals with.
With the campaign for the new line of NIVEA products we covered both Croatian and Serbian markets.
With a campaign on Instagram and TikTok, we presented NIVEA MagicBAR Face Cleansing Bar syndets