Who owns content on social media?

Social media and artificial intelligence have democratized creativity, but they have also brought the issue of copyright back into focus.

We are strengthening the consulting team: Ines Madunić in the position of Senior PR Executive

Dialog communications team welcomes Ines Madunić, Senior PR Executive.

How does the audience really perceive AI content?

Regardless of the quality of AI content, credibility remains the biggest challenge.

Gen Z in Shopping – Everything You Thought You Knew

Generation Z doesn’t buy products, they buy experiences, values, identity, and trust.

PR HAS nEW definiTION

A New Definition for Public Relations

The Public Relations and Communications Association (PRCA) has introduced a new definition of public relations, emphasising the role of modern PR professionals as strategic advisors.

GEN Z IN THE WORKPLACE

Employers on the test: Gen Z’s Expectations of the Workplace

Gen Z is already reshaping business culture, and the organizations that fail to adapt to their priorities and communication style are at risk of losing the youngest talents.

The Bad Bunny Phenomenon: A Brand Without Translation

Global influence built on identity, not compromise

Khaby Lame: How Silence Became the Loudest Communication Tool on TikTok

In a world where everyone is competing to see who can say more and louder – Khaby Lame won with silence.

The Generational Communication Gap

Communication that ignores generational differences leads to a loss of trust and attention.

The Beckham Family War

Is Silence Really Golden?

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