The Rise of the Messy Girl Aesthetic in Branding
Why “Messy” Is Becoming the New Strategy for Authentic Communication
Why “Messy” Is Becoming the New Strategy for Authentic Communication
Consumers today are choosing brands that respond to the challenges of modern society, which is why communicating their purpose and values is becoming increasingly important.
Artificial intelligence is increasingly becoming part of our digital everyday life, and one of the most fascinating phenomena is the rise of AI social media profiles — virtual influencers who communicate, entertain, and educate their audiences. We explored three popular virtual personas that demonstrate both the power and risks of AI communication.
Creativity requires courage, curiosity, and the right tools.
The iconic character showed us how confidence and persistence shape successful PR professionals
The Streaming Platform Reshaping Digital Communication
The End of Monoculture Moments?
How to manage relationships, lead projects, and meet expectations while staying sane
How can a single slogan turn marketing ambition into a reputational crisis? We take a closer look at American Eagle’s latest campaign fronted by Sydney Sweeney.
Collaborating with carefully selected partners who share common values gives ESG campaigns credibility, relevance, and real impact.