Artificial intelligence is increasingly becoming part of our digital everyday life, and one of the most fascinating phenomena is the rise of AI social media profiles — virtual influencers who communicate, entertain, and educate their audiences. We explored three popular virtual personas that demonstrate both the power and risks of AI communication.
Creativity requires courage, curiosity, and the right tools.
The iconic character showed us how confidence and persistence shape successful PR professionals
The Streaming Platform Reshaping Digital Communication
The End of Monoculture Moments?
How to manage relationships, lead projects, and meet expectations while staying sane
How can a single slogan turn marketing ambition into a reputational crisis? We take a closer look at American Eagle’s latest campaign fronted by Sydney Sweeney.
Collaborating with carefully selected partners who share common values gives ESG campaigns credibility, relevance, and real impact.
Nostalgia returns as a powerful tool in modern communication
Two Years Later: Have Our Workplace Plastic Habits Really Changed?