We trust other users’ content, but brands must use it more
User-generated content can be an easier way to drive audience engagement, but brands still underutilize it.
User-generated content can be an easier way to drive audience engagement, but brands still underutilize it.
It was the festival where we tried to get the answer to the question “will we survive or”.
Sustainability has gone mainstream. Organizations increasingly want to communicate the sustainability of their business because they see it as an ideal way to stay relevant. However, what if the communication goes wrong and you enter the greenwashing zone?
If you are ready for a change, join one of the most prominent domestic communication management agencies and become our new star!
We bring some tips to help your Instagram Reel achieve the desired results.
The social network, whose popularity is in a galloping increase, is setting some new trends this year and we selected the most interesting ones from their ‘What’s next’ report.
We invited all connoisseurs of European interesting facts and fans of quizzes to apply for participation in the #EuPopUp quizzes and test their knowledge about the EU!
Our latest #VoxPopuli poll on the use of artificial intelligence, primarily ChatGPT, shows that many respondents see it as an opportunity for business development rather than a threat, although almost all think it cannot surpass human creativity.
What to do while social networks are burning with negative comments?
We have selected several innovations that LinkedIn introduced at the end of last year and the beginning of this year.