The Beginning of Advertising on TikTok

TikTok has quickly become a social media giant and a phenomenon of our time. Its ability to easily integrate music into content, along with simple video editing and processing, attracts more and more users, surpassing one billion active users. Starting August 1st, this social network will have an even greater impact as it will enable […]

Microfeminism on Tiktok – a Trend That Is Changing the Narrative

By calling attention to sexism “microaggressions” that women face in everyday life, TikTok content creators sparked a conversation about the gender inequalities that are present in today’s society.

The power of sport in a promotion

In the June Vox Populi survey, we investigated the connection between sports and brands, and the results showed that the majority of respondents believe that connecting sports and brands is a good decision.

Five tips on how to work smarter and faster

We present five tools that will speed up your daily office tasks.

Everything you need to know about the Instagram algorithm change

We’ve explored what the latest Instagram algorithm change means for users

How we use ChatGPT in PR

ChatGPT cannot replace us, but it can make our daily work much easier.

Proven Recipe for Success Leads to Fantastic Results

By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!

Generation Z: New standards in the workplace

A Vox Populi survey in May showed that the majority of respondents believe that members of this generation are more creative and enterprising than previous generations, and all believe that business and private life balance is more important to them.

Why did Baby Lasagna (communication wise) succeed?

Marko Purišić won Croatia overnight. We analyze his success from a communication point of view!

The election campaign was “smear” and did not affect the results

In the April Vox Populi survey, we focused on communication in the election campaign, and the research showed that the majority of our followers thought that the campaign was inappropriate.

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