How to Create a Media List

The secrets of successful PR communication through a well-managed media list

The Psychology of Storytelling: Why Do People Love to Tell and Listen to Stories?

Creating a bond with customers through stories

Marina Čulić Fischer: “25 Years of Dialog Were Marked by Constant Innovation and Progress”

Our very own Marina sat down with the team at Mamager to talk about leading a successful PR agency and reflect on the evolution of the communications industry over her 25-year career. Here’s the full interview.

Do Employers Really Care About Employee Mental Health?

Stress and burnout have become part of the modern workplace routine—making mental health more than just a buzzword. It’s a necessity.

Five Key Trends Shaping Influencer Marketing in 2025

The industry is reaching a projected global market value of $32.55 billion

From Hashtag to the Streets – Do Social Media Mobilize Citizens or Just Spark Online Support?

Is social media a catalyst for change or merely a platform for virtual outrage?

Main challenges in context of ESG communication

Consumer expectations, transparency and corporate culture are on top of the list

Pinkwashing and Momwashing – Manipulation or Genuine Support?

How can we distinguish performative activism from real support?

Master Public Speaking in 10 Key Steps

While some are “born” for public speaking, for others, it can present a significant, yet conquerable, challenge!

Creativity and Helping Those in Need are Key to the Success of Holiday Campaigns

How much attention do we pay to holiday campaigns? Are we more attracted to innovative concepts or traditional motifs? We found the answers to these and many other questions by conducting the Vox Populi survey in December.

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