Why did Baby Lasagna (communication wise) succeed?

Marko Purišić won Croatia overnight. We analyze his success from a communication point of view!

The election campaign was “smear” and did not affect the results

In the April Vox Populi survey, we focused on communication in the election campaign, and the research showed that the majority of our followers thought that the campaign was inappropriate.

We won the Grand PRix!

We were awarded for the campaign Decade of Great Stories

#DK2024: Five moments we will remember

Buzzword: fake news

Can new framing change the way people see ESG?

By changing the complicated language of ESG, companies can get a lot more support for their sustainable efforts.

Who are today’s most important influencers and what do they know?

The value of influencer marketing should reach 200 billion dollars by 2032.

Women are dominant in the communication profession – myth or truth?

A Vox Populi survey in March revealed that the majority of respondents believe that men have better prospects for employment in the labor market, but that there are still more women in the communication profession.

Three reasons why podcasts should be part of a PR strategy

In the race for new, unobtrusive and effective ways to reach the modern consumer, podcasts are becoming an increasingly popular advertising channel.

Carpe Diem or newsjacking in PR

By jumping on the “right train at the right time” with content, brands can ensure high brand awareness and positive publicity.

Find out how we coped in the creative wilderness

We bring you the diary of our young lions in the fight to go to Cannes

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