How we use ChatGPT in PR

ChatGPT cannot replace us, but it can make our daily work much easier.

Proven Recipe for Success Leads to Fantastic Results

By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!

Generation Z: New standards in the workplace

A Vox Populi survey in May showed that the majority of respondents believe that members of this generation are more creative and enterprising than previous generations, and all believe that business and private life balance is more important to them.

Why did Baby Lasagna (communication wise) succeed?

Marko Purišić won Croatia overnight. We analyze his success from a communication point of view!

The election campaign was “smear” and did not affect the results

In the April Vox Populi survey, we focused on communication in the election campaign, and the research showed that the majority of our followers thought that the campaign was inappropriate.

We won the Grand PRix!

We were awarded for the campaign Decade of Great Stories

#DK2024: Five moments we will remember

Buzzword: fake news

Can new framing change the way people see ESG?

By changing the complicated language of ESG, companies can get a lot more support for their sustainable efforts.

Who are today’s most important influencers and what do they know?

The value of influencer marketing should reach 200 billion dollars by 2032.

Women are dominant in the communication profession – myth or truth?

A Vox Populi survey in March revealed that the majority of respondents believe that men have better prospects for employment in the labor market, but that there are still more women in the communication profession.

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