Our latest #VoxPopuli poll about choosing right PR agency shows that clients often lean on their own resources, although they say that the ability to “look from the outside” is an important advantage of external associates.
Among young professionals, especially women, the impostor syndrome and the feeling that they are not up to the tasks at their workplace are increasingly present.
Just on TikTok, hashtag #deinfluencing currently has over 151 million views!
By relying on three channels – media and Instagram and TikTok through cooperation with influencers, we presented the new NIVEA Cellular 3 in 1 concealer for the care of the eye area.
From Instagram’s trend report for 2023, we found out what Generation Z sees as the most important topics and how this will be reflected through content on the platform.
Cooperation with influencers with a smaller number of followers, investments in content on social networks and joining TikTok will mark the communication of domestic brands in 2023.
We have achieved ambitious goals with a classic PR campaign through careful planning and various press release content.
BeReal is a platform that encourages us to present ourselves in the real world, i.e., without filters, posing and all other aids with which we embellish content.
The need to be virtually present and available 24/7 significantly affects productivity and the quality of work performance.
Even in 2023, video content will dominate, and different social media platforms will fight even harder for the attention and favor of users.