12 old and 12 new trends in the PR industry

Which of the predictions at the beginning of the year has remained a trend, what has changed and what has 2022 taught us so far?

Five Tips How to Build a Successful CEO LinkedIn Profile

Through his LinkedIn profile, CEO can greatly contribute to his company’s humanization and build his own image. Find out how!

In majority of campaigns with LGBTQ+ themes, profit comes first

The participants of this month’s #VoxPopuli survey perceived campaigns dedicated to LGBTQ+ topics more as socially – responsible, rather than commercial. However, when it comes to their goals, they give a slight advantage to profit over real changes in society.

Three ways Generation Z is shaping today’s pop culture

Relying on digital platforms and video content, members of Generation Z are changing pop culture by emphasizing what is personally important to them, rather than what is important to others.

How to use PR tools to launch an unknown brand on the market

vivo – a pop star that is no longer anonymous

ACTIONS AND EDUCATION ON THE SUBJECT OF ENVIRONMENTAL PROTECTION

More and more Croatian companies are deciding to publish news about today’s most important topic.

Plastic Free July – a movement that inspires people to say NO to plastics!

Millions of people have joined the global Plastic Free July movement again this year to contribute to solving the crisis caused by plastic waste.

Why celebrate Pride Month all year round?

The communication of companies and brands on the occasion of Pride Month can be an important driver of changes in society, if done in the right way.

Will the trend of sustainable travel soon take root in Croatia?

In a wave of growing environmental awareness and with increasing demand for travel after the pandemic, the trend of sustainable travel is becoming increasingly popular.

What do the future of work and communication have to do with each other?

Remote work, return to the office or a hybrid model of work? Ask your employees!

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