The estimated value of influencers marketing for 2021 is $ 13.8 billion
We are forwarding the interview that our Insights and Planning consultant, Nataša Blagojević, gave for Glas Slavonije
We are forwarding the interview that our Insights and Planning consultant, Nataša Blagojević, gave for Glas Slavonije
The Facebook’s crash and yet another comeback of the Twitter
The majority of respondents (95%) believe that celebrities can influence the brand value or the brand image, although they are heavy on changing their attitude about them
Protecting children and youth on the internet as part of the sustainable business program Do the Right Thing
Five tips for good media collaboration
How we did another educational campaign for the Croatian Association for HIV and viral hepatitis, which emphasized the need to accelerate efforts to eliminate hepatitis
When financial pressures hit or a brand’s net profit needs boosting, advertising spend is often one of the first budgets to be cut
In our last Vox populi survey we addressed the topic of summer vacations and we compared whether the things have changed from the time before corona-pandemic
Richard Branson, Elon Musk and Mate Rimac know very well that innovation drives the world. The marketing industry is not vaccinated against them either and the best know that without innovation there is no progress
According to average earnings from posts on their Instagram profiles, the top of the rankings is held by globally popular celebrities from public life, athletes and singers