Sustainability has no alternative, but change is not easy.

Communication is necessary at all stages.

Everyone is playing rock and roll

Regional role of reputation managers and consultants is becoming increasingly important.

What’s wrong with agency-client relationships, and how can we fix it?

We reveal tips for better collaboration and better results.

Podcasts

Are podcasts useful for brand promotion and authority building?

In addition to providing information and entertainment, our followers consider podcasts as a great tool for brand promotion.

Five aspects of using artificial intelligence in a PR agency

ChatGPT is a useful tool, but it can not replace human empathy and intuition when making decisions. Read more about the use of artificial intelligence in a public relations agency in the article below.

A quick guide to branded content on Instagram

What is the difference between paid partnership, partnership ads and collaboration?

AI in public relations

Is artificial intelligence (AI) going to replace jobs in PR and Digital?

The first autumn Vox Populi reveals a very positive attitude of the business community towards the use of AI in business, with half of the respondents already using AI to create creative concepts. We find out if they feel guilty about it.

The business sector has a key role in the fight against climate change

Awareness of the negative impact of climate change is growing, but individual efforts are not enough to solve the problem. Business sector will for surely first come up with innovations!

Let’s talk about Greenwashing

Join us for a workshop on Greenwashing on November 9th!

Which metrics are used to monitor the success of influencer campaigns?

Growing investments in influencer marketing are followed by increasingly noticeable questions about the profitability of the investment.

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