TV is still the dominant source of news, social networks are getting stronger

Croatian citizens trust traditional media the most, while they are cautious about information from social networks and messaging applications, although they use these communication platforms more and more.

How we became stars on TikTok

Check how we set up communication on this platform and take a look on our most popular works.

Reviews – we like to read them, but not to write them

We found out how our followers make holiday shopping decisions and how useful product and service reviews are for them.

ESG for beginners

Regulations in the field of sustainable business are becoming stricter, and large companies will have an obligation to report on sustainable practices starting from January 1st 2024. However, only one in ten citizens in Croatia knows what ESG is.

7 tips for successful results on social media

We bring you the key tips on how to reach to as many social media users as possible, increase their engagement as well as the audience that follows your pages or profile.

Sustainability has no alternative, but change is not easy.

Communication is necessary at all stages.

Everyone is playing rock and roll

Regional role of reputation managers and consultants is becoming increasingly important.

What’s wrong with agency-client relationships, and how can we fix it?

We reveal tips for better collaboration and better results.

Podcasts

Are podcasts useful for brand promotion and authority building?

In addition to providing information and entertainment, our followers consider podcasts as a great tool for brand promotion.

Five aspects of using artificial intelligence in a PR agency

ChatGPT is a useful tool, but it can not replace human empathy and intuition when making decisions. Read more about the use of artificial intelligence in a public relations agency in the article below.

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