Five steps for a successful influencer campaign

Influencers marketing is one of the tools in which most modern brands invest more and more. And for a good reason – it works.

Campaigns in the metaverse that caught our attention

The metaverse is expanding, and more and more brands are investing their creative efforts to become a part of that virtual world.

The imperfect content era beginning

Recent META research shows that content that is not completely “polished” achieves better results.

We celebrated the first anniversary of the Eco Green Office

Sustainable business is not easy, but it’s necessary.

There is no end in sight to inflation, costs and investments in advertising are being cut

Although both private and business sectors are feeling the negative impact of inflation on budgets and are concerned related to this, there is still no room for panic.

12 old and 12 new trends in the PR industry

Which of the predictions at the beginning of the year has remained a trend, what has changed and what has 2022 taught us so far?

Five Tips How to Build a Successful CEO LinkedIn Profile

Through his LinkedIn profile, CEO can greatly contribute to his company’s humanization and build his own image. Find out how!

In majority of campaigns with LGBTQ+ themes, profit comes first

The participants of this month’s #VoxPopuli survey perceived campaigns dedicated to LGBTQ+ topics more as socially – responsible, rather than commercial. However, when it comes to their goals, they give a slight advantage to profit over real changes in society.

Three ways Generation Z is shaping today’s pop culture

Relying on digital platforms and video content, members of Generation Z are changing pop culture by emphasizing what is personally important to them, rather than what is important to others.

How to use PR tools to launch an unknown brand on the market

vivo – a pop star that is no longer anonymous

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